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Salad Days Magazine | June 25, 2018

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A LIMITED EDITION BURN CAN DESIGNED BY DARCEL AT COLETTE

A LIMITED EDITION BURN CAN DESIGNED BY DARCEL AT COLETTE.

The energy drink partners with the 15 year anniversary of the renowned concept boutique Colette with a limited edition of two cans specially designed by DARCEL. The New York artist brings to life his illustrative creative universe by his imaginary character. This new collaboration should pave the way for other artist initiatives for Burn over the next few months.
Burn Intense & Burn Day
The funny yet intuitive imagination of Darcel, collaborates with the energy of Burn
By participating in the 15 years of the boutique Colette, Burn launches its first creative project with the promise of being the energy that fuels and inspires the imagination of artists. To celebrate its birthday, the boutique Colette has commissioned the artist Darcel. On this occasion, the New York artist’s famous imaginary character whose desperate expressions alternate each day between moments of joy and deception to form endless stories, are unveiled on two Burn cans. By partnering with artists, Burn gives free rein to their creative imagination to completely recreate the design of cans, transforming them with their own style. This first collaboration to animate the design of the Burn cans, announces other collaborations between Burn and renowned artists, which will be revealed throughout the year. 2 collector cans exclusively at Colette. Burn Day and Burn Intense, will be sold during the “Carnival Colette” in the Tuileries Gardens in Paris on 10th and 11th March. For the 15 years of Colette, a completely new concept of event will be open to the general public. A 4000m2 tent will host creators, artists, designers, food stalls and fashion stands for a party all in the colours of Colette. At the same time, Darcel will exhibit 150 “darcellisés”; portraits of personalities from the world of fashion, music and design, in the Colette Gallery. The collectible cans will be sold exclusively at Colette at a price of 5 euros while the stocks last.

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