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Salad Days Magazine | January 25, 2021

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Bonfire add Werni Stock to the Team

Bonfire add Werni Stock to the Team
Salad Days

Bonfire Outerwear has announced the addition of Europe’s Werni Stock to their global team.

A native of Mayrhofen, Austria, Werni is a longtime European standout and had actually started out riding for Bonfire during his early career. Bonfire is happy to have him back on the team! The addition of Werni includes a welcome video clip ‘Back To Bonfire’, which can be seen here. Werni is the self-professed “passionate snowboarding addict from Austria”. His other sponsors include AWSM and Hot Zone Snowboard Shop. For this season, Werni is filming for the Shredbots movie and an integral part of continuing our popular Free Range video series in Europe this winter. Free Range represents Bonfire’s commitment to snowboarding. “It’s our journey about living with no rules, about going the places we want to go, avoiding the ones we could care less about and sticking around a certain spot because we don’t have a schedule and the place is FIRING”. Says Werni, “Bonfire Outerwear was one of my first sponsors as a kid. I was representing for so many years and I had the best time of my life. To be back on Bonfire now, feels like going home, to where I belong to. I’m hyped to be part of the Bonfire Outerwear Family again. To me Bonfire means Style and Quality. Thanks for having me back boys.” To shop the line and check out the Bonfire team, go to Follow Bonfire @bonfireouterwear #bonfirefreerange #triedtestedtrue

About Bonfire Outerwear

Bonfire Outerwear started over 25 years ago, deeply entrenched in the deep snowboard culture of the Pacific Northwest. We were arrested. Spit on by skiers riding the chairlift. We would hike for miles to get one run. Our parents didn’t understand. People didn’t understand. There were no contests. No magazines. No lift tickets. No highbacks. There was no such thing as fashion. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do. Born from a desire to make the best gear to withstand the harshest conditions, we have upheld the legacy that rose from that bonfire so many years ago. Tried. Tested. True.

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