Electric – Introducing Justin Bishop
Justin Bishop is a 32 year old skateboarder from Las Vegas, Nevada. He lost his vision ten years ago due to a disorder called retinitis pigmentosa, but refused to give up on his greatest passion: skateboarding.
He is now changing the perception of what is possible for the visually impaired active communities. Justin is one of the only skateboarders in the world to skate in sunglasses. Electric’s goal is to empower Justin to chase his dream and protect his eyes every day with #stylethatperforms.
Justin Bishop stands for the camera in the Electric studio showcasing the all-white Knoxville Sport sunglass frame, Electric’s white Voltage T-shirt, and the black Volt patch hat.
Justin was recruited by Zappos and Not Impossible Labs to help develop and refine the first audio prototype for visually impaired skateboarders. Justin Bishop in mid-flight as he does one of his flat ground flip tricks on his skateboard. He has his ID cane in his hand because it helps him identify his position in reference to the ground and his surroundings.
Following Not Impossible’s mantra of “Help one, Help Many”, Justin became the “One” to interact with the Acoustical Phased Array speaker technology. This unique audio barrier allows Justin to mentally map out a skatepark or new skate spot without the use of his sight.
The Zombie frame is sentimental because it is the first pair Eric gave me, on stage in front of 2,000 people, when he asked me to be a part of the Electric family.
Another cool angle of Justin Bishops incredible wall ride looking at the wall as he rides it. The photo is unique because the studio walls are pure white for photographs and Justin looks like he is riding on air.
JUSTIN BISHOP X ELECTRIC
Electric is proud to partner with Not Impossible Labs and Zappos Adaptive to innovate and elevate the lifestyles of people with unique circumstances and needs. Engaging, developing, and supporting athletes like Justin Bishop inspires Electric to continue to push design and function as an inclusive global eyewear leader.
Justin stands facing the camera in an iconic black and white style portrait photo holding his skateboard and ID cane and A powerful side profile headshot of Justin wearing the matte black Zombie Sport sunglass frame.
Honestly, I don’t think about the future. When you have vision loss, you are more focused on the next step in front of you. My next step is to push blind skateboarding as far as it can go.