Element x National Geographic collaboration FW’19
Element announces collaboration with National Geographic. Introducing the first instalment of the collaborative project from National Geographic & Element for Fall/Winter 2019.
The collection takes inspiration from the animal realm and the physical universe. The first delivery in Fall 2019, that just dropped now in stores and online, celebrates the animal realm embodied by Element’s pro-rider spirit animal representation. The 2nd delivery for Holiday 2019, to be released early October, symbolises the four natural substances that compose the physical universe: wind, water, fire, and earth. The result is a curated collection of apparel and accessories that bonds a unique selection from the National Geographic’s impressive library of photographic imagery with Element’s timeless skateboarding photography. The collection consists of a full range of skateboard decks, grip tape, wheels and apparel as t-shirts, hoodies, baseball caps, jackets and will be distributed through Element stores and other selected retailers where Element products are sold. The garments are made from sustainable-friendly materials such as organic cotton, recycled polyester or recycled cotton matching Element’s Conscious by Nature commitment to expand its social and environmental reach by perpetually growing its sustainable product line, contributing to worthwhile causes, running educational and vocational school programs and seminars, sponsoring and awarding scholarships to skate camps around the world. In keeping with this commitment a portion of the revenue generated will support the National Geographic Society’s work in the areas of science, exploration, conservation, and education.
Element is a globally conscious lifestyle brand, rooted in skateboarding, the arts and nature that creates well-crafted “Made To Endure” products inspired by military, workwear and outdoor aesthetics.