etnies * Michelin collab: The Marana OG
etnies and Michelin are proud to announce an on-going partnership that will drive technological innovation in skateboard shoes by creating the toughest outsoles in history.
Since 1986, etnies has been known for pioneering innovation in skateboard shoes, and teaming up with Michelin has created the most durable skateboard shoe on the market – the Marana OG, equipped with Michelin Technical Soles for advanced durability and performance. Until now, the etnies Marana OG’s upper was so durable that it would often outlast the outsole. As every skateboarder knows, this is an unheard of problem for skate shoes. To solve this challenge, etnies joined forces with the designers of Michelin Technical Soles to translate the performance and durability of tires – in this case, the Michelin rally racing PC00 – into long-lasting, light and slip-resistant footwear, which offer unmatched durability, perfect control, superior adherence and maximum flexibility for a superior board feel. The Michelin Marana EVO sole is a unique and advanced mix of tread design and specially formulated compounds that perfectly respond to the needs of the most demanding skateboarders. On one side, Michelin Outdoor Compound (OC) is a premium rubber compound for greater durability on uneven terrain, strong for stability and with good abrasion resistance. On the other side, the outsole features large tread sculptures for maximum durability, interlock design for better adherence, multiple flex lines for board control and reactivity, deep grooves for weight reduction, and a high contact surface for support and shock absorption. The Marana sole also features cupsole construction, which creates a thicker barrier between the skater and the board. Together, these features make the new Marana the toughest on the market, but without compromise of high performance skateboarding.