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Salad Days Magazine | September 29, 2020

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Hip hop and Afrobeat collide in fun new video

Hip hop and Afrobeat collide in fun new video
Salad Days

Fresh heat out of UK, as afrobeat and hip hop fuse to bring this new funky new single from Hype-O & Chozen 1ne. Produced by JGlad, the West African guitar riffs are in full effect on this feel good and bouncy party starter.

The vocals throughout showcase Hype-O‘s cool, laid back delivery and flow patterns, which are complimented by his calm and deep tones. Chozen 1ne brings that authentic Nigerian vibe on the hook, with a harmonised approach injecting an exotic and lighter feeling to the song.

Setting the bar high early on in his career, Hype secured his place on the BBC Introducing’s influential list of artists to watch after generating attention in his local scene.

“The tracks called ‘Naija 2 London’ – Naija being the slang name for my birth place Nigeria. It basically means the New Nigeria – the Nigeria my generation are proud to be associated with, and it represents our pride and unity as a nation. I moved to London when I was a kid and then to Lincoln (where the video was shot) a little later on. The track features London based singer/rapper Chozen 1ne. When we were making the track we wanted to give it a fun, summer feel with an Afro beat vibe. Incorporating both sides of our British and African culture in the track and video.”

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