New Era launches technical winter knits Collection FA15
New Era, the international lifestyle brand with an authentic sports heritage…
…is proud to announce that it will be launching a technical winter knits collection from Fall 2015 designed for the Action Sports participant, on and off the mountain. Driven by a design philosophy to stay committed to uncompromised fit, versatile functionality and seasonal style, New Era’s knit collection features various technical attributes including Outlast technology, Dri-Release and Durable Water Repellency (DWR). As part of a 360° launch strategy, a newly formed team of Europe’s most promising snowboarders and skaters will be representing the New Era brand by wearing the technical winter knits on and off the mountain side from the start of 2015. “With New Era’s authentic heritage in headwear since 1920 and our caps already being worn on the mountain side in recent years, it was a natural fit to introduce a technical winter knit collection to provide seasonal, year round product solutions to our consumers with uncompromised quality, style and fit. It’s about performance and looking good on and off the montain” said Laurence Joslin, New Era Marketing Director EMEA. “We’re soon to announce our partnered team of riders, we look forward to seeing some of Europe’s most influential young talent out there wearing our knit products for the very first time this season.” The Fall 15 knit collection will be in European retail stores from September 7th 2015.
(Courtesy of http://www.boardsportsource.com)