Oakley inaugura ‘Oakley In Residence: Los Angeles’
Oakley ha inaugurato lo scorso venerdì un nuovo spazio dedicato alla community dello skate a Los Angeles: ‘Oakley In Residence’.
“Oakley in Residence: Los Angeles” is a hub for Los Angeles Skate Culture FOOTHILL RANCH, USA, April 23, 2015: Beginning April 24 through May 10, Oakley opens “Oakley in Residence: Los Angeles” – a creative hangout space and pop-up skate park to explore, participate in and celebrate a shared obsession for creativity in skate. Part creative space, part skateboarding destination, Oakley in Residence: Los Angeles is free and open to the public. Located at 7763 Melrose St., Los Angeles, the venue will be open daily from 11am – 8pm and offer a weekly schedule of workshops, exhibitions, athlete meet-ups, skate sessions and film screenings. It is the first of three “Oakley in Residence” brand hubs designed to fuel passion rooted in sport as part of the company’s global ONE OBSESSION campaign that invites people around the world to join the #LiveYours movement, share their passion and inspire others. Skateboarder, Eric Koston, featured in the ONE OBSESSION campaign, inspired the concept and programming of Oakley in Residence: Los Angeles with connections to his personal place of obsession (Los Angeles), art, creativity and skate culture. Beginning April 24, skate artist collective, The Art Dump, will bring to life eight legendary local skate spots, from the depths of the Pink Motel to the sets of Santa Monica, in an art exhibition at the space. Eight artists were paired with each location to design a flag representing their skate spot. A dedicated fanzine will be created to help map each location. Featured Art Dumpers associated with the project include Andy Jenkins, Andy Mueller, Jeremy Carnahan, Eric Anthony, Chris Waycott, Carlos Gutierrez, Nate Hooper and Nick Zegel. Beginning May 1, Los Angeles skate photographer, Atiba Jefferson, will curate a week-long exhibition and series of activities in homage to the heritage of photography and places of obsession within skate culture. Oakley partnered with local non-profit, Bridge To Skate, to offer a skate clinic with professional athletes and art workshop utilizing recycled skate decks as the canvas at the studio. Bridge To Skate uses skateboarding to transform the lives of youth by creating dynamic new paths to self-confidence, personal empowerment and responsibility for each other and their communities. “A sport is only as strong as the community that supports it, and that community is built on a shared obsession of the sport,” said Tom Cartmale, Global Director Brand Communications. “Oakley in Residence: Los Angeles is a place for like-minded people to gather and celebrate their shared passion in skateboarding – bringing the essence of Oakley’s ONE OBSESSION campaign to life.” In May, Oakley will open a community workshop space around urban cycling culture in London followed by a New York location in July celebrating baseball culture. For more information and a schedule of activities, visit www.oakley.com/inresidence. Join the global conversation at #LiveYours, #InResidence.
NAME: Oakley in Residence: Los Angeles
LOCATION: 7763 Melrose St., Los Angeles, CA
DATES: April 24 – May 10, 2015
HOURS: 11am – 8pm
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 750 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.