Oakley’s One Obsession with Eric Koston
Oakley’s One Obsession campaign showcases the work from over 450 of their finest athletes and welcomes entries from action sports enthusiasts around the world, using the hashtag #LiveYours.
Below is the video showcasing pro skater, Eric Koston. Oakley’s ONE OBSESSION campaign invites and inspires people to join the brand’s global network of renowned athlete ambassadors in living out their passions. The multi-channel brand campaign spans 22 countries and includes digital, social, advertising, outdoor, retail activations, live events and an enhanced digital experience on oakley.com/oneobsession. #LiveYours hosts and ignites conversation around “where does your obsession take you?”. The global social movement encourages fans to join over 450 Oakley athletes in sharing and celebrating their physical places of obsession around the world – from a remote mountain peak, backyard trail, secret surf spot or suburban garage. Oakley will reward #LiveYours contributions and those who are living out their obsession with surprise experiences and access to athletes who inspire them. For Eric Koston, it begins in the mind’s eye. A fresh twist on an old trick; a new variation at a different spot – something he’d only ever seen in his imagination. What was born on the streets of L.A. and the grounds of Lockwood school fuelled a movement far beyond a deck and four wheels.
(Courtesy of http://www.boardsportsource.com)