Santa Cruz Bicycles // ‘Wheel It Up: Josh “Loosedog” Lewis’ feat. MC Kwasi
Josh Lewis (aka Loosedog) worked on this full length part for the majority of 2021.
Usually he’s juggling camera and editing duties with most of the content he makes but in this one Santa Cruz wanted to free him up to express exactly what he can do on a bike and present his vision of what all-terrain bicycles can do. This video part was filmed by Sam Needham and Joe Bowman of Steelcity Media. The soundtrack is entirely custom, including the vocal hype of one of Loosedog‘s favorite MCs, MC Kwasi.