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Salad Days Magazine | January 22, 2022

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Stone Island_SS’011 Video Preview

Stone Island_SS’011 Video Preview

LAB and LIFE, the two faces of Stone Island. LAB is the incessant and continuous research into materials and treatments. The result of its never ending vocation to daring experimentation. LIFE is its lending experience and perception. Strong aesthetics providing status to its wearer. A recognisable and impactful transversal sportswear for everyday use. These two cores have been merged into a single idea to create the Spring Summer _011 collection.

LAB e LIFE, le due facce di Stone Island. LAB è la ricerca, incessante e costante su materiali e trattamenti. È il risultato dell’indole votata alla sperimentazione spinta. LIFE è il vissuto, il percepito. Un’estetica forte che crea status a chi questi capi li indossa. Uno sportswear trasversale, rilevante e d’impatto, d’uso quotidiano. Due nuclei fusi in un unico pensiero da cui nasce la collezione primavera/estate_’011.

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