‘SUGARED’ RENE RINNEKANGAS SNOWBOARD VIDEO
‘Sugared’ is the reason why we still need full-length video releases in a world of straight-to-Instagram clips and immediate gratification.
At 22 Rene Rinnekangas has achieved more than most. With an X Games Real Snow 2020 gold medal and now his own full-length video release, you might be forgiven for feeling a little envious. He shows us snowboarding through fresh eyes, seeking out everything from exciting lines through the trees, to bouncing off the heads of statues out in the streets.
The video is divided by filmmaker Anton Kiiski into two parts and is shot masterfully. He takes the time to linger on the bright colours of the mountains at Riksgränsen as well as on long shots of slams against the backdrop of an epic, white expanse. For the second half we’re out in the streets with some soundtrack lyricism that is meant to tug at the heartstrings. There are death-defying wallrides, roof drops, and vast gaps onto handrails.
There is certainly an ambience in this edit, created by the editor’s willingness to let shots linger on, as well as to include fast-paced action with clips of Rene being towed in by a speeding vehicle. The manifesto for the video is clear. “Full-length movies are the best,” says Anton. “People are tired of short videos and there is so much content on Instagram. People want the movie theatre experience. That’s the way I want to go in the future.”