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Salad Days Magazine | July 15, 2019

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Salad Days

For Spring/Summer 2019, Carhartt WIP has collaborated with premium Swedish eyewear brand Sun Buddies.

The collection reworks three of Sun Buddies’ signature unisex sunglasses to create frames exclusive to Carhartt WIP. Ranging from classic to experimental, the range includes Sun Buddies’ Shane silhouette – a classic square frame, executed in both black and tortoise shell. There’s also a cat-eye Juliette frame – also in black, and a transparent red. The collection is rounded o by two iterations of the brand’s Jean shape – which takes inspiration from 70s eyewear, and has been created in rose gold with accents of cloudy yellow, and silver with soft blue. Each pair features subtle Carhartt WIP branding and is fitted with Carl Zeiss lenses with 100% UV protection. The accompanying campaign for this collaboration was shot by photographer Peter Sutherland in NYC, styled by Stephen Mann.


Sun Buddies’ x Carhartt WIP will launch on March 28th – and will be available at select Carhartt WIP stores, and the following retail stores: Dover Street Market Ginza, Dover Street Market LA, Dover Street Market London, Dover Street Market New York, Dover Street Market Singapore, End Clothing, Flatspot, Minishop, Mr Porter, Need Supply Co., Nitty Gritty, Slam Jam, Totokaelo, Très Bien, Wood Wood.

Sun Buddies is a premium eyewear line from Sweden based fashion brand and retailer Très Bien. The original frame takes inspiration from the sunglasses worn by actress Bibi Andersson in Ingmar Bergman’s 1966 film, ‘Persona’. The collection got a head start when friends and colleagues in the fashion industry started wearing them. Collaborations with designers, photographers and artists are essential and the name ‘Sun Buddies’ is a homage to these friends and creatives.

Established in 1989 by Edwin Faeh, Carhartt Work In Progress (WIP) takes the rough and rugged spirit of original Carhartt workwear, and re nes and adapts it for a new audience — one appreciative of considered, durable garments, but also a contemporary design perspective. Over the years, Carhartt WIP’s clothes have become counter-cultural signi ers, in the techno clubs of Detroit and Berlin, and on the streets of Paris, London and Tokyo. Meanwhile, the brand has supported and collaborated with like-minded independents in an array of cultural spheres, spanning European club-culture to Hip-Hop, skateboarding to fashion and contemporary art.

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