SUPRA new release: The Ellington
SUPRA Releases New Erik Ellington Signature Shoe: The Ellington
Fountain Valley, CA—SUPRA announced today the release of the latest Erik Ellington signature shoe, the aptly named, Ellington. The new, high performance mid top has a contemporary design and is filled with a variety of technical features. “What sets it apart,” Erik said about his new shoe, “is if you walk into a store today, pretty much every shoe looks like a slip-on. [The Ellington] has that feeling of being simple, but at the same time it’s got a lot more technical features.” The technical features of the Ellington begin with the lightweight, full length SUPRAFOAM midsole that is thicker in the heel for impact protection and thinner at the toe for better board feel. It rests upon a rubber outsole with sidewalls in the toe and ollie area. The mid top collar, as well as the molded, internal ankle pods provide support and a snug, comfortable fit while retaining movement. A SUPRAFOAM footbed, with mesh sock liner, gives comfort and impact protection. The herring bone pattern in the sole’s high friction areas supplies superior grip. “I think when you first pick it up,” Erik said, “your first thought is going to be, it’s a mid top, but it’s super light. And that’s always good. Because you put on a light shoe and you feel like you’ve got more pop. But aside from it being light, and that it looks good, is that when you put it on it’s broken in right away. I think that’s really important.” When asked to talk more about the final design of the shoe, Erik said, “I think a shoe like this, you can throw it on, and it transcends any style. The clean toe makes it feel like a slip-on to me, but at the same time it’s not as punishing on your feet as a vulcanized shoe. It’s a good-looking shoe. And when I put something like that on, it makes me have a better day. If you feel good, you’re going to skate good, everything’s going to be good. It’s one of those shoes that makes you feel better.” The Ellington is being released today in two styles:
—Black suede upper with fluorescent yellow accents on white outsole with a white SUPRAFOAM midsole.
—Black and red suede upper on a white outsole with a black SUPRAFOAM midsole.
“I think this shoe is a good combination of something that is functional, and it protects your feet, and it looks good,” Erik said. “I tried to incorporate all those things and I think we came out with a really good shoe. I’ve been with SUPRA since the beginning, in 2006, and I’m stoked to release my sixth shoe, the SUPRA Ellington.” The shoe’s release is accompanied by a short video that was shot on the streets of NYC. The Ellington is available at fine SUPRA retailers worldwide, and www.suprafootwear.com.
SUPRA Presents The London Pack
In commemoration of the 2012 Summer Games in London, SUPRA is offering a limited edition Owen and Cuttler Low. The red, blue, and white narrative is a tribute to the Union Jack, while the metallic gold accents symbolize the medals awarded to the victors. The Owen is a festive blue mesh and red microfiber upper with gold accents, red and gold Lurex laces, two gold metal eyelets, gold footbed, a “London 2012” tag on the interior of the tongue, and a lightweight, white SUPRAFOAM sole with red and blue traction pods. The Cuttler Low is lavishly constructed out of premium red pigskin suede that is complemented by striking blue and gold accents, red and gold Lurex laces, red mesh tongue, gold metal eyelets, a “London 2012” tag on the interior of the tongue, blue vulcanized sole, and white foxing with red pinstripes. The London Pack is available at fine SUPRA retailers worldwide, and www.suprafootwear.com.
SUPRA Announces New Line Of Footwear For Kids
Fountain Valley, CA—SUPRA announced today the release of a new collection of footwear for kids. The kids’ collection (for ages three and up) launches in time for the back-to-school season with four styles that have been engineered for fun. The line offers an exciting array of new colorways and dynamic designs that are comfortable to wear and constructed to last. The four styles presented at the launch—Skytop, Vaider, Cuban, and Weston—are available in a full range of kids’ sizes (11-6). The first three styles are well known to SUPRA fans, as they’re the favorite footwear of some of the world’s top athletes and celebrities and have graced the pages of magazines and appeared on red carpets the world over, but the final style, the Weston, was created exclusively for kids. The Weston has been built with a contemporary low top design on a lightweight and comfortable cup sole. The collar has a padded mesh lining which provides a snug and comfortable fit. The Weston comes in three traditionally popular styles—grey suede, blue suede, and black suede. Similar in style, but more casual in design, is the fashionable, low top, slip-on Cuban. The slip-on construction makes for easy on and off, and when the shoe is on, the padded mesh collar, optional rope lace, and vulcanized sole all help provide a comfortable ride. The Skytop and the Vaider are two of the most popular high tops in the men’s category and kids have had a similar response to these striking styles. Both high tops are built on a classic vulcanized sole with a padded mesh collar and tongue for superior ankle support and comfort.
Founded in 2006, SUPRA is one of the world’s leading independent footwear brands. SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories. Originally born out of Southern California skateboard culture, SUPRA has remained firmly committed to its roots while also offering distinctive and compelling products to a broad, international audience that includes some of the world’s most recognized celebrities, artists, and athletes.
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