THE WORLD’S GREATEST INDEPENDENTLY OWNED SUNGLASS BRAND
Designed in California by surfers for surfers.
Made in Italy of the highest possibly quality, because Electric can. Since 2000. This summer Electric’re celebrating becoming and independently owned sunglass brand, and want you to join in on the fun.
Founded in 2000 by second generation eyewear category leaders, ELECTRIC is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. ELECTRIC designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe.