Vans announce largest House of Vans pop up in Berlin
House of Vans announces its latest destination arriving in Berlin, Germany March 29-31, 2019, at Ewerk. Wilhelmstr. 43, 10117 Berlin.
Vans will revolutionize the building into a cultural hub celebrating art, music, action sports and street culture bringing Vans’ “Off The Wall” spirit to life. With an array of curated programming free to the community, this unique pop-up experience will be one of the biggest House of Vans experiences to date.
“Berlin is the hub to a long history of art, music and skateboarding, that is very much aligned to Vans’ own foundations,” said Simon Charlesworth, Vans’ Director of Brand Marketing EMEA. “It’s a fantastic opportunity for House of Vans to come to life alongside a unique community that continues to inspire us.”
The House of Vans Berlin pop-up will kick-off Friday, March 29 with a concert featuring lauded alternative rock group Nothing But Thieves. Music continues across the weekend with French/British rapper Octavian headlining the mainstage on Saturday, March 30 – expect a high-octane set from one of the rising stars in rap music. Throughout the weekend, House of Vans will showcase several local talents from across Germany and Berlin including Leoniden, Schmutzki, Lance Butters, Antifuchs and Drunken Masters + more!
House of Vans wouldn’t be whole without skateboarding, so Vans have partnered with local heroes Radio Skateboards, Yardsale from the UK and globally recognised Alltimers to help curate a unique indoor skatepark. The open skate sessions will be available for the duration of the weekend along with Vans’ signature Get On Board girls skate clinics and board building. The skate sessions will culminate in a “Best Trick” contest on Sunday evening across the obstacles created by the aforementioned skate brands.
The House of Vans Berlin will offer an extensive array of art programming including installations and workshops by some of Berlins finest including Superblast, Lucy Bohr, Herr Von Bias, El Bocho and Dexter. Furthermore, an exhibition will be dedicated to the history that highlights the cultural heritage of West and East Berlin respectively.
Guests to the House of Vans will also see some of the city’s most creative talents with a Community Market hosting the likes of Punkzec, Antikapratika, Ickemade, Too Dreamy Jewlry, Shanghai Tofu, Champagne Towers and Civilist where they can showcase their artistic ingenuity. Attendees can expect flash tattooing and customisation typography. Q&A collaborators over the weekend include Gesine Haag, influencer Vreni Frost and Vans very own, Lizzie Armanto.