Vans debuts House of Vans Popup in Melbourne, Australia
Melbourne, Australia – Vans, the original action sports brand rooted in art, music and street culture, is pleased to announce the arrival of House of Vans Melbourne.
The two-day, pop up event will be held at The Meat Market, North Melbourne on Friday 10th & Saturday 1th November, 2017. House of Vans showcases Vans’ unique culture through multifaceted activations including D.I.Y workshops, shoe personalisation, curated musical performances, street markets, art exhibitions and Vans Skate and BMX team Demos plus much more. The two-day celebration will be headlined with special musical performances from Melbourne songstress Ali Barter (Friday) and Newcastle heavyweights Trophy Eyes (Saturday) with support from exciting Australian acts.
House of Vans is where “Off The Wall” lives; it’s a place where imagination lets loose over concrete bowls, art installations, workshops and concert stages, inspiring every person who runs, rolls or stomps through its door. Located in Brooklyn, New York, Chicago, Illinois and within the Old Vic Tunnels under Waterloo Station in London, as well as pop-ups around the world, House of Vans is home to the creativity that moves us. Tickets are free and will be available from Vans.com.au from October 19, 2017.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, House of Vans.