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Salad Days Magazine | November 18, 2019

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VOLCOM x SCHOPH

VOLCOM x SCHOPH
Salad Days

FUNCTION MEETS ART A TRULY NATURAL COLLABORATION.

Introducing the latest Volcom artist collaboration with Schoph. Schoph is a UK based artist with deep roots in Snowboarding who has been working with Volcom over the past 15 years, maintaining a prestigious reputation across the world. This collab is the latest in reaffirming Volcom’s on-going commitment to supporting artists true to the brand DNA, providing them a unique canvas to showcase their work. Introducing two jackets, in both men’s and women’s styles, based on a long-standing favourite in the range – the trucker jacket. The collab is fused with a traditional shopkeeper’s jacket and the heritage of functionality that evokes. The highlight of each piece being the unique oversized back patch featuring a custom illustration by Schoph.

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With a raft of features including oversized pockets as a nod to the painting heritage which is an integral part of this collab, the jacket also has a slightly longer cut as well as a hidden zippered inside pocket. Both jackets are also made from Denim, a material which has been an integral part of Volcom’s product story since the brand inception in 1991. In terms of styling, the jackets are ‘western’ inspired – think shoulder patches, double buttons and seams, to ensure maximum comfort. The men jacket also features detailing of Schoph’s signature shaka illustration, a cheeky reference to his snowboarding roots and the action sport heritage of Volcom. He is a man rarely seen without his black denim jackets and jeans, highlighting the fact that this collab is a natural extension of Schoph’s habitual style and Volcom’s brand DNA.

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“The back piece came from a series of paintings I’d been working on for maybe 5 months or so – I have been wanting to produce a coffin shaped patch adding an individual style rather than the regular rectangle format, making the jacket more unique. The image has been a progression in my reaper art, an “All the best» – a saying I grew up with back home meaning «cheers», «farewell, “goodbye» and so on – something I use on the regular. Working on this Collab and having the opportunity to produce my own signature jacket means a lot to me. The Volcom family have always supported me as an artist and I really appreciate that. I wanted to produce something that I’d wear in my studio from day to day – a go-to-paint-in jacket just as a regular shop jacket in a garage or wood shop. An individual signature jacket that has form as well as function”. It’s through his creatively and alignment with the DNA of the Volcom brand that we present this truly form meets function collaboration.

Volcom invites you to “FOLLOW ME, I AM RIGHT BEHIND YOU”, an exhibition of works by Schoph, from 6 pm on Thursday 17 October, at the Volcom Store in Paris. To celebrate the launch of his signature jackets, Schoph is taking over the shop artworks, refreshments will be provided by Lagunitas and the DJ will spin some heavy tunes. If you can’t make it for the opening event, the artshow will remain at the Volcom Store Paris for over a month. On top of the event, the artist has produced and will drop four limited engraved skate decks in the streets of Paris, London, Barcelona and Amsterdam. Follow @_schoph_ and @volcomstudio on Instagram to find the spot and get it first.

Volcom Store Paris, 5 rue du Faubourg St Antoine, Paris 11

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ABOUT VOLCOM
Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions. We were born to chase what we are true to. It’s not that we want to… WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible… and embrace the strange. Telling us to push further… to try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized… the world around us goes quiet… and for brief moments, we are more than alive. Volcom, True To This.

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