THE BRAND. THE BAND. THE LEGACY LIVES ON. AFTER 30 YEARS OF SHARED HISTORY. LIVE FOREVER. ORIGINALS FOREVER.

adidas Originals and Oasis join forces to celebrate an undisputed connection rooted in music, fashion and British identity. Original Forever is more than a campaign. It’s a nod to a moment, a movement and a time that defined it all. With the return of the band for Live 25’, the collaboration brings a new era of looks into the now, reworking era-defining silhouettes with a modern edge. From Firebird tracksuits to classic jerseys and jackets, the Live 25’ collection honours the past while living in the present. This film captures a journey from the city streets to stadiums, 90s anthems to the now. It’s a tribute to two brothers, two icons, one band, and a brand that’s been with them every step of the way.

Curated by Johannes Leonardo
Directed by Leigh Powis (ProdCo)

@adidasoriginals