LUXE CRAVINGS BOX COMMERCIAL FEATURES TONY HAWK + TWO TRACKS FROM THE BALTIMORE HARDCORE QUINTET’S ACCLAIMED NEW ALBUM.

Irvine, CA (June, 2025) — Taco Bell has always delivered bold, craveable, and affordable meals—and now the brand is taking value to new heights with skateboarding icon and lifelong fan, Tony Hawk. Introducing Tony Hawk’s Build Your Own Luxe Cravings Box (BYOLCB): a full-sized, flavor-packed meal, made for fans who know exactly what they want. Even better? Starting July 11, the box unlocks exclusive in-game cosmetic drops for Tony Hawk’s Pro Skater™ 3+4—available for a limited time only through the Taco Bell app. Turnstile’s latest album ‘Never Enough’ takes a bold spotlight in the new BYOLCB campaign, which features the powerhouse tracks ‘Seein’ Stars’ and ‘Birds’. The euphoric drive of ‘Seein’ Stars’ and the vibrant, high‑energy riffs of ‘Birds’ pair seamlessly with Tony Hawk’s legendary legacy, capturing an electric fusion of hardcore attitude and mainstream appeal. This collaboration builds on a years-long history with Taco Bell’s Feed The Beat program, which helped support Turnstile during their earlier touring days and placed their tracks ‘Holiday’ and ‘T.L.C. Turnstile Love Connection’ from ‘Glow On’ in the 2022 Nacho Fries commercials. With these new songs, band continues to break through cultural barriers, building on their underground hardcore roots while remaining true to the vibrant spirit that first earned them grassroots support. “Taco Bell was my fuel in the early days. It kept me going when I was chasing a dream” said Tony Hawk. “I gave myself a daily Taco Bell allowance and practically lived on it while skating from morning to night. So, getting to create my own box with Taco Bell along with co-creating a line of new in-game cosmetics? It’s more than just cool, it’s a full circle moment. I hope it inspires others chasing their passion to keep pushing, keep grinding, and maybe grab a taco along the way.” One Day. One Drop. Endless Cravings.

On June 24, Taco Bell Rewards Members can take a shot at the summer’s biggest reward:
• 500 limited-edition custom skateboard decks at 2PM PT, with the first 15 autographed by the legend himself, Tony Hawk. The design brings the in-game cosmetic to life—based on the exclusive skateboard fans can unlock in Tony Hawk’s Pro Skater™ 3+4, now turned into a real-world collectible.
• Plus, 50,000 early-access demo codes for Tony Hawk’s Pro Skater™ 3+4 will also be up for grabs at 3PM PT.

* Only through the Taco Bell app. No grind required.

About Feed The Beat:

Since 2006, Taco Bell and its Feed The Beat program have helped support more than 2,000 artists/bands. Along the way, they have helped fans discover new bands and bands discover new fans. Feed The Beat support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards – no strings attached. The brand’s passion for supporting artists and artist discovery does not stop with free food. The Feed The Beat program also boosts exposure for various artists by giving them a stage at events around the world, featuring their music in television commercials, and providing amplification through Taco Bell‘s social presence.