Twenty years ago, Union Binding Company was founded with a simple yet ambitious mission: build the best-fitting, highest-performing, and most durable snowboard bindings in the world.

Since the beginning in 2004, Union has grown into the global leader in snowboard bindings—driven by a relentless pursuit of innovation, performance, and design. What sets Union apart is their refusal to settle for the status quo. Union’s always looking for ways to improve the snowboarding experience—pushing beyond the present, challenging what’s possible, and unlocking new ideas for the future. For them, the journey of innovation never ends. Join this video as Union celebrate 20 years of snowboarding, friendships, product progression, and the community that made it all possible.

Music:
‘Dark Song / Patient Infinity’ – hi again (‘Why Don’t You Say Hello?’)