Salad Days Magazine is a magazine that would like to be a communication media somewhere between a DIY fanzine and a glossy magazine.
The “Street culture’ is what keeps us motivated, music, art, actionsports, street art or just youth trends outside the imposed mainstream fashion.
Too many ideas and initiatives are daily taken from “underground” where the mainstream media creates a fashion from it, imposing rules on original artists and sportsmen, forcing them to de-individualization.
By creating SALAD DAYS a magazine we want to create a lockring between the purest “street attitude” and the hypotetical patron looking for new creative underground ideas.
That’s why it’s foundamental that everybody in this project is or has been a militant part of the underground, assuring our readers a sense of knowledge and affiliation to this world.
The contents will be a 70% occupied by music (we love music) and the rest will be divided in art, Illustrations, action-sports, fashion and street culture, trends and politically-scorrect thoughts, critics and advises…all followed by excellent pictures…
SALAD DAYS IS:
– A magazine who’s inspired by the predecessor and overseas epoch-making Warp and Heckler, who wanted to be a non-stop ‘work in progress’.
- A magazine who’s goal is becoming a precious collection, and because of that the printed issue will be in “limited edition”. We will however give it’s readers the online version (absolutely for free), downloadable in pdf format.
- An approachable magazine to everybody, as it’s free, setting up an equality of readers and users, free of any discrimination.
- A magazine as an alternative to the mainstream mafia, therefore an active one.
“Salad days are days of carefree innocence and pleasure of our youth”