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Salad Days Magazine | February 29, 2024

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Kill Brand Launches New Winter Line: ‘Original Killers’

Kill Brand Apparel Launches New Winter Line ‘Original Killers’

Head over to now to check out Kill Brand Apparel’s new winter line which includes brand new tees, outerwear (hoodies/flannel) and a “killer’ new denim line. Kill Brand Apparel is a company that seeks to provide a unified creative response to a new generation who let their passions determine the way they live their lives. Many barriers have been broken over the past twenty years, and today young people grow up in an environment where their creativity can take them wherever they want to go. The people who do what they love are taking their skills further than ever. Kill Brand is intended to be an expression of the burning desire to push the limits that unifies creative people in the realms of art, music, and sports, and creates one all encompassing culture. Like artists, musicians, and athletes who pursue their goals with incredible dedication, Kill Brand employs that same type of love and enthusiasm in an attempt to create clothing that reflects the passions that make us, as a generation, who we are. In 2001, Kill Brand was created by musician, Jonny Smith. While on tour in the band Tokyo Rose, Jonny ran into a problem — no clean t-shirts. With a hot pink T-shirt and black spray paint in hand, Jonny randomly graffitied K-I-L-L across the front of the T, and took the stage. This fresh trend took punk rock fans by storm. Before long, Jonny was designing, spray-painting, and selling his T’s out of the back of the tour van. As demand grew, Jonny invested in a screen printing machine (that he used in his studio apartment) to keep up with demand. Jonny personally screen-printed every item by hand with his signature, KILL. Kill Brand’s notoriety grew as Jonny left Tokyo Rose and pursued promoting the apparel at music festivals across the U.S. Now Kill Brand designs are requested by stylists from GQ Magazine, featured in Alternative Press, Maxim, and many more. Kill Brand is currently available in Tilly’s, D-tox, Zumiez, and over 200 retail stores worldwide.
Kill Brand will be announcing some other exciting news in the weeks ahead, so stay tuned!

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