KR3W x Rough Trade Collaboration

For the launch of ONE at Slam City Skates, KR3W partnered with Rough Trade to collaborate on a limited edition T-Shirt. Strictly limited to 100 pieces, the T-Shirt pays homage to the incredible history of the space serving as the site for the new ONE at Slam City Skate store and formerly the original retail location for Rough Trade. The KR3W x Rough Trade limited edition T-Shirt will be released in London on Saturday, February 26th at the Grand Opening of ONE at Slam City Skates. KR3W Pro Team Riders Ali Boulala, Tom Penny and Chad Muska will also be at the store at 3 p.m

One Distribution Launches ONE at Slam City Skates New KR3W And SUPRA Retail Space In Historic Partnership with London’s Slam City Skates

One Distribution, home of KR3W Denim Co. and Supra Footwear, announces the opening of a unique branded retail space curated in the basement of famed London-based skate shop, Slam City Skates. Branded ONE at Slam City Skates, the space not only represents the first global retail initiative from One Distribution, but a historically significant foray into what was once the home of legendary UK vinyl shop, Rough Trade. In 1988 the unoccupied basement of Slam City Skates became the home of Rough Trade. Having hosted in-store gigs from artists such as Pavement, Stereolab, Jeff Buckley, Sebadoh, PJ Harvey and the first ever Beastie Boys show in the UK, the Neal’s Yard location is legendary and has always had a core customer base including Kurt Cobain. In homage of the basement’s musical heritage and Slam City Skates’ quarter-century commitment to the London skate scene, ONE at Slam City Skates was designed and curated to reflect the space’s rich history and cultural relevance. “It’s a great honour to work with Slam City Skates in utilizing such a historic location,” says One Distribution Director of International Marketing, Axel Pauporté. “With memorabilia from the iconic store still on the walls, the place is an amazing fit for both of ONE‘s brands. We integrated some of the space’s history into our build—not just for aesthetics, but to allow the fans to come and revisit its heritage.” Throughout the year, One Distribution will also produce several unique products that speak to Slam City’s 25-year history as one of London’s most respected skate retailers. ONE at Slam City will officially launch on Saturday, February 26, with a grand opening celebration featuring a skate celebrity guest list that includes Chad Muska, Stevie Williams, Ali Boulala and Tom Penny as well as many esteemed Londoners.

KR3W DENIM CO.
www.kr3wdenim.com

SUPRA FOOTWEAR
www.suprafootwear.com