When the ultimate goal is your name on a board and a signature shoe, you might initially turn down an offer from Nike.

Hear from Paul Rodriguez as he recounts how it all started in 2005. The P-Rod 1 is available now in select skate shops.

Filmed and Edited by Spanish Mike
DP: Mike Marasco
Operators: Matt Stanley and Amanda Torres
Assistant Camera: Brian Antezana
Colorist: Kinan Chabani
Archival: Nigel Alexander, Scuba Steve, Jon Humphries, Hunter Muraira, Joey Digital, Richard Mulder

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