Supra x Lil Wayne
SUPRA x Lil Wayne
SUPRA AND LIL WAYNE ANNOUNCE PARTNERSHIP
June 14, 2012, Fountain Valley, CA—ONE Distribution is proud to announce that SUPRA and Lil Wayne have forged an exclusive relationship that will result in a collection of footwear inspired and overseen by Lil Wayne and manufactured by SUPRA. There has been a longstanding respect between both parties: the design team at SUPRA cites Lil Wayne’s music as inspiration, and Lil Wayne has embraced SUPRA and worn the Skytop since it was introduced to the market in 2007. “Lil Wayne is a true style icon and a trendsetter,” said Matt Fontana, ONE Distribution’s Global Vice President of Brands. “He’s perfectly suited for a collection with SUPRA because he embodies the same spirit that drives the brand: he’s a leader, not a follower. We’re ecstatic about creating a range of shoes with Lil Wayne.” The collection will debut at the Project trade show in Las Vegas on August 20-22 and promises to feature a diverse range of styles.
Founded in 2006, SUPRA quickly became one of the world’s leading independent footwear brands. SUPRA is recognized for its groundbreaking silhouettes, unique combination of materials, and dynamic color stories. Originally born out of Southern California skateboard culture, SUPRA has remained firmly committed to its roots while also offering distinctive and compelling products to a broad, international audience. WWW.SUPRAFOOTWEAR.COM.
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