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Salad Days Magazine | March 22, 2019

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adidas Originals Watches reveal 1st delivery of SS19 collection with #247365 creator timing

adidas Originals Watches reveal 1st delivery of SS19 collection with #247365 creator timing
Salad Days

(Encinitas, California) – adidas Originals Watches unveil the #247365 campaign—a short film dedicated to the creative community around the globe.

To debut the spring/summer 2019 collection (SS19), the brand harnesses the energy of young creators across five time zones, showcasing how the simplistic, modern timepieces cater to a generation of ambitious go-getters challenging the status quo. The first seasonal drop for the year builds upon the brands three hero categories—ARCHIVE, PROCESS, and DISTRICT. The accessories are inspired by the adidas Originals design DNA, blending unexpected colorways and materials with design cues from classic wristwatch tooling.

ARCHIVE

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Pictured (L-R): ARCHIVE SP1 in All Black, White, Raw Khaki, Legend Marine and Shock Red

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Pictured (L-R): ARCHIVE M1 in All Black, Gold , Rose Gold , Silver and Al Black / Blue and Red

The first delivery includes one brand new style for the ARCHIVE series, the ARCHIVE SP1. The ARCHIVE SP1 is a new iteration of the classic silhouette profiled in bold, signature color palettes customary to the adidas Originals identity. The watch models are available in All Black, White, Raw Khaki, Legend Marine and Shock Red colorways, complete with dual timing, stopwatch, calendar, and a robust silicone strap. After a highly successful 2018, the popular ARCHIVE M1 style returns in classic silhouettes, expanding the product range with additional metallic colorways – Gold/Black and Rose Gold/Black.

DISTRICT

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Pictured (L-R): DISTRICT W1 in Silver / Raw Khaki, Black / Legend Purple
and Gunmetal / Legend Ivy

For SS19, the DISTRICT series comprised of DISTRICT L1, DISTRICT W1, DISTRICT LX2, DISTRICT M1, and DISTRICT W2 will showcase classic features like the round watch face and simple three-hand movement symbolic of vintage analog timepieces meant for daily wear. The franchise is Bauhaus-inspired with select styles accented in a Milanese stainless steel band and others with a genuine Horween leather strap.

PROCESS

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Pictured (L-R): PROCESS SP1 in Shock Pink, Hi-Res Green and Active Orange

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Pictured (L-R): PROCESS M1 in All Black / Blue, Gold / Black Sunray, All Gold / Hi-Res Green
and Silver / Raw Amber

The PROCESS series will also include re-energized colorways synonymous with the adidas Originals design DNA. Featuring clean design with enhanced tactile details, the PROCESS SP1 offers a diverse product range promising brand enthusiasts a multitude of style choices to suit every personality. Featuring clean and understated confidence, the classic PROCESS M1 silhouette will return in 2019 with four additional styles dressed in unreleased color updates— All Black / Blue, Gold / Black Sunray, All Gold / Hi-Res Green and Silver / Raw Amber.

CYPHER

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Pictured (L-R): CYPHER LX1 in Black / White and Gunmetal / Charcoal
and CYPHER M1 in Black / Navy / Gold

Rounding out the collection is the CYPHER series—an expression of daily utility and classic design intended for easy function. The CYPHER LX1 and CYPHER M1 both feature a unidirectional indexed bezel modern casing, differentiated by a classic leather strap on the CYPHER LX1 and stainless steel band on the CYPHER M1.

The full SS19 range of adidas Originals Watches will be available globally at www.adidaswatches.com, in select adidas Originals stores, and on www.adidas.com.

Follow the brand on Instagram at @creator_timing

adidas Originals Watches celebrates the non-stop hustle of creators worldwide.
Creativity 24 hours a day | 7 days a week | 365 days a year
Bold new colors and reimagined styles define collection one for Spring/Summer 2019

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