Peep the new video, ‘Nothing Matters’, featuring Craig G & Masta Ace of the Legendary Juice Crew and Kia Jeffries (Put It In Your Mouth), who provides the beautiful vocals for the chorus.

Directed perfectly by Box Visuals. The track is taken off the concept album ‘NA Meeting’ by rapper Lu Chin Chen. Lu enlisted some of the 90′s finest emcees including heavy weights like Tash of Tha Alkaholiks, Planet Asia, DJ Doo Wop, Mr. Cheeks, A.G. of D.I.T.C., Rockness Monsta and Nine to bring you a story of Alex (voiced by Gem Alexander), an unfortunate guy who falls into drug addiction and deals with all of the pitfalls that come with it after being injured on the job. He tells his story of his downward spiral in between songs at an N.A. Meeting while the songs provide the soundtrack to his story produced by Conflikt of Hellzwind.

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