At New Balance they strive for Intelligent Design.

New Balance‘s revealing new approach to vulcanized and turn things inside out. Witness the 272 with a unique vaulted heel structure to support and disperse impact. Complimented by a one-piece toe with strategic reinforcement for durability and a rubberized heel counter to add upper stability, the 272 will turn heads and keep you skating with confidence.Filmed and edited by Kyle Camarillo and Luke Murphy.

Featuring
Chris Colbourne, Tom Karangelov, Ronnie Kessner, Jordan Taylor, and Tre Williams.