One of the most influential riders to ever fly down a mountain is stepping onto a Norco.

Just like everything else he does, he’ll do it his own way. Why? Because, well, there is No Other Way. Hello, Greg. Welcome to Norco Bicycles.

Rider: Greg Minnaar @gregminnaar
Video: Louis Citadelle @louiscitadelle
Photo: David Nogales Tarragó @d.nogales
Bike: 2024 Norco Downhill Prototype