‘Skateboarding Is Not A Fashion’ (the illustrated history of skateboard apparel 1950’s to 1984) chronicles the way apparel has been worn and created by skateboarders…

…and how it has impacted popular culture. In the book, the authors Jürgen Blümlein and Dirk Vogel have documented all aspects of this aesthetic movement; from its roots in the 1950s as an offshoot of surfing culture, through the early 1980s when skateboarding “found itself” after a crucial underground period of soul searching and DIY expressions of individuality.

Telling the inside story of skate couture in the words of those who lived it, ‘Skateboarding Is Not A Fashion’ features original commentary from designers, company founders, and pro skateboarders who have defined skateboarding’s look for generations.

Skate personalities featured include: Stacy Peralta, Lance Mountain, Tony Alva, Brad Bowman, Steve Olson, Steve Caballero, Steve Van Doren, and many more. Skateboarding’s unique attitude and style have captured the imagination of millions over the decades – and ‘Skateboarding Is Not A Fashion’ is the culture’s magnum opus lookbook.