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Salad Days Magazine | July 14, 2024

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UNDONE x Kevin Lyons: A Monstrous Gathering

UNDONE x Kevin Lyons: A Monstrous Gathering
Salad Days

Hong Kong, September 30th – This fall, the world’s leading custom watch label, UNDONE, comes together with one of the world’s most prolific street artists, Kevin Lyons…

…for a unique monstrous collection showcasing, of course, his signature Monster characters. Since first hitting the market, UNDONE has injected a dose of fun, personalization, and exclusivity in the watch world with a number of collaborations, such as with latest collaboration with streetwear icon Jeff Staple. The Hong Kong-based team takes on everything from cartoon characters to collaboration with Simple Union to modern homages and vintage re-creations with infectious enthusiasm. Lyons’ artwork and monsters have appeared worldwide from New York to Paris to Japan, from murals to backpacks to snowboards, and now to your wrist. As a creative director and artist, Kevin Lyons has worked with the biggest streetwear and sportswear names, including Nike, Converse, adidas, Burton Snowboards, Stüssy and many more.


Lyons has been doodling his monsters for years, but with the support from his kids, he began exhibiting his work, which eventually led to a show at Colette in the early aughts. Although his colorful and emotive monsters represent various facets of his personality, they have the power to resonate with people worldwide. The partnership with UNDONE and Kevin Lyons sees the conception of the UNDONE x Kevin Lyons collection – offering you two distinct pieces, “UNDONE x Kevin Lyons Limited Edition” and “UNDONE x Kevin Lyons Customizable Monsters.”


UNDONE x Kevin Lyons Limited Edition
Dropping September 30th, the “UNDONE x Kevin Lyons Limited Edition” is a one-of-a-kind monstrous gathering, with the dial design being a literal translation of Kevin Lyons’ vision. The dial is paired with a fluorescent pink second hand to give the dial that final pop of color. You will find all of Kevin Lyons’ monsters under one lens and enclosed in a 316L stainless steel case. The chronograph is fitted with a tachymeter bezel, born in an era fueled by mankind’s obsession with speed and time; the vintage inspiration is the perfect finishing touch for those amongst us who enjoy a fast-paced life. The UNDONE x Kevin Lyons Limited Edition is paired with a blue suede strap, silky smooth, the final touch for your indispensable everyday watch. The UNDONE x Kevin Lyons Limited Edition will be limited to 300 pieces worldwide and will come paired with your personal Kevin Lyons monster mural.




UNDONE x Kevin Lyons Customizable Monsters
The “UNDONE x Kevin Lyons Customizable Monsters” explores Lyons’ emotions as experienced in relation to time. In true UNDONE fashion, you will be able to customize your piece from six clever phrases about time that can be mix-and-matched with one of six of his signature monsters—leaving you with endless combinations to pick from. Well, thirty-six, to be exact. Your customized dial will be printed on a matte white dial and housed in a black PVD coated case, paving the way to allow your monster to be the center of attention and stand out from the crowd. The chronograph is finished with a ghost tachymeter giving you everything you need from form to function. The “UNDONE x Kevin Lyons Customizable Monsters” is paired with a black Cordura strap known for its durable property and perfect for combating your daily grind. Turn both pieces around, and you will see Kevin Lyons’ monster munching on the UNDONE logo. The UNDONE x Kevin Lyons collection sports a wearable case size of 40mm in diameter and 47.6mm lug-to-lug, with the height coming in at 12.7mm from the caseback to the top of the hardened domed K1 lens. Inside the incredible design is a Japanese TMI VK61 Mechanical-Quartz Hybrid Flyback Chronograph (supplied by SEIKO Manufacturing (H.K.) Limited), with a sweeping central chronograph second. Water-resistance is guaranteed at 3 ATM/30 meters.








Established in 2014, UNDONE is the world’s leading bespoke wristwatch label, where premium watchmaking is about the individual. The team of industry veterans behind the company believe that watches go far beyond functional fashion – that watches tell stories. With their customizable, made- to-order timepieces, wearers become narrators. Every watch is unique, brought to life using traditional techniques and today’s technology; components are carefully curated, designs are developed in-house, and all products are tailor-made, tested, and true to the UNDONE philosophy: that individuality matters.


About Kevin Lyons:
Kevin Lyons is a creative director, designer, illustrator, and typographer who lives and works in Brooklyn, New York. Most recently, Lyons was a Partner and the Design Director at the juggernaut, anti-ad-agency-turned-ad-agency, ANOMALY in New York City. In his previous lives Lyons has been a Creative at Nike, Design Director at Stussy, Art Director at Girl Skateboards, and Creative Director for Tokion Magazine. He often shows internationally and is published world-wide. His steady stream of clients include the Paris based, Colette as well as Nike, Converse, Google TV, Umbro, and Stacks. He is the founder and sole creative behind the veteran label, Natural Born.

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