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Salad Days Magazine | June 23, 2024

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Vans debuts landmark skate apparel innovation: The Versa Hoodie DX

Vans debuts landmark skate apparel innovation: The Versa Hoodie DX
Salad Days

Never has a time-honored staple had so much built in…

Vans, the original action sports footwear and apparel brand, proudly debuts its landmark skate apparel innovation of 2018, the Versa Hoodie DX. Pioneering a new vision for Vans performance skate apparel, the Versa Hoodie DX’s ubiquitous look showcases an evolution of style, comfort and skateboard functionality all-in-one. No matter how hard you skate, the Versa Hoodie DX is constructed to breathe easy, repel water and handle wear and tear.

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“Our pro skate team riders are the major catalyst for developing a hoodie that would perform at the highest level,” Vans director of global design for apparel and accessories, Colin O’Connor explains. “We focused on incorporating a durable fabric blend, comfort and functionality that would fit our riders needs both on and off the board.”

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Pro-built for skateboarders, the Versa Hoodie DX employs critical performance features without sacrificing Vans’ timeless, classic aesthetic. Through unique fabric construction and finishing, the Versa Hoodie DX is built to endure the elements, utilizing Storm Cotton™, a hydrophobic shield that causes water to form beads that roll off the surface, while enhancing the garment with water repellency and maintaining breathability. The Versa Hoodie DX also utilizes a durable fabric blend—a strong, heavyweight fleece that withstands abrasion.

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Professional skateboarder and Vans team rider Anthony Van Engelen attests, “I like to be able to trust the durability of not only my shoes, but my clothes too. The Versa Hoodie has become an everyday tool for me to achieve what I need to accomplish, just like my shoes and my board, and just as durable.”

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The Versa Hoodie DX includes reflective details on the pocket, hood and lower back that allow for multi-directional reflectivity, as well as a patent-pending hidden media pocket for quick access and secure phone storage. The Versa Hoodie DX will be available in cement heather, old gold and classic black on January 20, 2018. Learn more about this special project and where to purchase at Vans.com/versa.
#VansVersa

About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, House of Vans.

Vans, “Off The Wall” Since ’66

vans.eu
youtube.com/vans
instagram.com/vans_europe
twitter.com/vans_europe
facebook.com/vans_europe

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