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Salad Days Magazine | February 26, 2024

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Volcom Featured Artist Series Spring 2022 Max Loeffler Parallel Universe

Volcom Featured Artist Series Spring 2022 Max Loeffler Parallel Universe
Salad Days

In the latest instalment of the Featured Artist series for Spring’22, Volcom is proud to present signature artwork by Max Loeffler, available in men’s and women’s styles.

A continuation of the best selling FA series, Spring’22 sees Max as Featured Artists join forces on his artistic take of the collection theme of Parallel Universe – a colourful journey into an psychedelic inspired augmented reality state. Max Loeffler is a German illustrator and graphic designer, deeply influenced by classic surrealists as well as retro science-fiction book covers. The result is a deep look below the surface of one-to-one visual translations, adding meaning and room for inference by wrapping his illustrations in the dense atmosphere of a surreal parallel universe. Tying into the idea of a mental trip, and true to his inspirations; Max’s capsule features surrealist graphic implementations with a playful nod to the classic surrealists who inspired him yet remaining firmly on trend in the present day with a pastel colour palette and reincarnation of the ever iconic Volcom Stone. To celebrate the collection, Max Loeffler curated a playlist on Volcom Entertainment Spotify accoun tfor you! “A mix of all-time favorites, tunes I like to listen to when sitting at a bar and songs for bonfire beers” – Max Löffler. Also, you can win one of the 120 limited hand screen-printedposters at 120 fine Volcom retailers throughout Europe, just ask your local shop about it! The Featured Artist program is now available on Volcom.com and all good retailers across Europe and beyond. True to the Liberty of creative expression.

MAX LOEFFLER
Max Loeffler is an illustrator and graphic designer who is influenced by classic surrealists as well as retro science-fiction book covers. He likes to look below the surface of one-to-one visual translations, adding meaning and room for inference by wrapping his illustrations in the dense atmosphere of a surreal and melancholic parallel universe. His urge is to translate and decipher what can only be felt, not directly seen, and to amplify this visually, particularly in his personal work.

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