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Salad Days Magazine | July 23, 2024

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Bright XXI Recap

Bright XXI Recap
Salad Days

Bright’s new location on the Arena areal played host to a carefully selected portfolio of 250 brands, which were presented through a ground level structure for the first time in the history of this trade show.

The former factory building offers 20% more space than the previous Bright venue “Kaufhaus Jandorf“, and finally allowed a homogeneous yet individually designed booth construction without losing its original Bright spirit. Located directly besides the SEEK trade show, and connected through a mutual utilized outdoor space, the resulting synergy actually produced an increase in visitors of more than 25%. Visitors as well as the actual exhibitors reacted treemendously positive about these changes throughout, with the group of international visitors rising up to a solid 50% as the outcome of this. So, yes, we’re happy to officially announce that SEEK and Bright will continue to present their trade shows on the Arena areal for the forthcoming winter edition.

Bright XXI Day 1 Video

Save the date: Bright XXII, January 19 − 21, 2016.

Bright would love to take this opportunity to thank all the exhibitors and visitors for turning Bright XXI into such a great success, and DC in particular for an unforgettable opening event at Else and Renate. Another big sh goes to Budweiser Budvar for refreshing us during these three days, as well as to Red Bull and Lennie Burmeister for realizing a one of a kind bowl-event. Furthermore there’s a major “thank you“ going out to Turbokolor and Hype for fitting up our crew, plus to Black Eye Lens for providing just the right look on three eventful days. Last but not least, special thanks to Obey and Lodown Magazine for the best closing party – and its connected hangover – ever. Bright wish all of you the best of summers and are already looking forward to see you again next season!


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