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Salad Days Magazine | June 22, 2024

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Obey Awareness: Fire Island

Obey Awareness: Fire Island
Salad Days

Obey Clothing is launching it’s latest Obey Awareness campaign in support of gay rights.

A local fundraising idea by FiveEightThree, an Obey Clothing retailer on Fire Island, NY, turned into an international effort aimed at raising funds and awareness for the LGBTQ rights movement.

The capsule is comprised of a line of T-shirts offered in multiple colorways offered in both men’s and women’s silhouettes. The illustration was created by Shepard representing the lighthouse from Fire Island, a haven for the LGBTQ community since the 1930’s. The typography surrounding the graphic states “Gay Rights Are Human Rights”, messaging of support to the community. While concepting the project, Obey wanted to focus on struggles that often plague LGBTQ youth. Obey Awareness is committed to giving back to the community and the profits from the capsule will be going to multiple LGBTQ 501(c)(3) non-profit organizations. The collection is now available at, Obey Paris and select European retailers.



Obey Awareness was founded in 2007 as a way to educate and fundraise for causes and organizations Obey supports. It is a unique program in that it constantly evolves to support important emerging issues and organizations. Each season the Obey Clothing line features dedicated product to raise funds for these causes. All profits generated from the sale of Obey Awareness product are donated to the cause at hand. Obey encourage you to learn more and make a difference.

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